The Fireflies West

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The Fireflies West

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The Fireflies West is an annual multi-day ride organised by members of the US advertising industry – with some large amounts of money being generated for a very good cause. This September, for the seventh consecutive year, the Fireflies West take to the coast of California and tear up the miles in benefit of leukaemia research, specifically donating to the City of Hope hospital in Southern California.

It’s a sister event to the original Fireflies ride of Europe where a group of advertising professionals cycle each year from Geneva to Cannes over the French Alps – they’ve been doing so since 2001. Inspired by the courage it takes to fight cancer, the European riders annually tackle the most gruelling climbs of the Tour de France. The Fireflies’ motto, “FOR THOSE WHO SUFFER, WE RIDE”, is shared across the Atlantic.