PeopleForBikes was founded by the leaders of the US bike industry. While bicycle companies fiercely compete in the marketplace, they decided to work together to improve the conditions for cycling throughout the country. The focus then – and now – was on places for bikes: better bike infrastructure of all types that makes riding safe and appealing for people of all ages and bicycling experience.
As a lobbying group to improve funding for cycling projects in the US, their achievements throw up some staggering figures, and the sentiment behind it is refreshingly simple:
“When people ride bikes, great things happen. Bicycling makes people, and their communities, healthier and happier. Bicycling saves money and preserves the environment. Bicycling is fun.”