Love To Ride

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Love To Ride

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Love to Ride is a free online platform that aims to get more people cycling, by showing them how easy and enjoyable it can be. Users fill out a short survey, revealing the key barriers they need to overcome, as well as the benefits they hope to gain from taking up cycling. This in turn allows the platform to personalise its approach; whether it be setting a series of goals, making a public pledge, or even suggesting ideas on how to save money to buy a bike in the first place. In addition to the website, Love to Ride also works with businesses in the UK to run the Workplace Cycle Challenge. The challenge encourages non-cyclists to take up cycling, and non-commuting cyclists to take up commuting to work.  The Love to Ride formula certainly seems to be working. Workplace Challenges typically involve between 600-3000 people. On average, 30% of participation is from non-cyclists, of which 82% of those continue riding after the challenge, with 54% take up riding weekly.